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1 MIN READ | ADMIN

Featured in The Manila Times: Let’s drink to that

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This article was originally published in The Manila Times.

Young CEO talks about creative agency’s focus on sustainability reports

Everybody can spread a message around. It’s how unique the delivery that will make it stand out.

Drink Sustainability Communications, which claims to be the only one of its kind, takes pride in being a creative agency focusing on sustainability. In other words, it is spreading the message in a way that should be easily absorbed by the target audience.

“We do practically everything a creative agency does, only our focus is sustainability. So beyond the sustainability report, we’re making microsites, social media posts, AVPs, radioserye, brochures, info kits, you name it,” shared its President and CEO Harris Guevarra.

With that, Drink delivers for its clients some sustainability reports that encourage them to take stock of their operations for the purpose of ensuring its positive effect to where it is due. It gathers data, extract stories from that data, and communicate all these to further a company’s progress.

Even more, it brings in experts from the outside to weigh in on the data and make necessary recommendations to hasten such goal.

Taking off from the textbook definition of sustainability, Drink is tapping in on today’s generation’s way of doing or embracing things to advance its cause.

Guevarra explained: “This is the new trend, the language of 21st century business. If before, you can say that you’re successful if you’re hitting your financial targets, nowadays, that’s just one aspect. In sustainability, you also have to look at the social performance of the company. You have to look at environmental impacts. And all these are tied to your policies and management approach.”

Founded in 2010, Drink took off doing the usual below-the-line advertising materials like brochures, pamphlets, and flyers. Three years later, Ayala Land, Inc. asked for help with their 2013 report and that led to Guevarra and his lean-but-mean team craft a study emphasizing on sustainability. From thereon they have been focusing on sustainability communications.

A sustainability report is said to be a collection of data disclosures and stories. One reports on environmental, social, and governance (ESG) performance; discusses financials but in terms of company stability and how much of revenue is redistributed.

The most commonly used set of standard is the Global Reporting Initiative (GRI) Framework.

The standards or performance indicators in the report depend on what the client and its stakeholders intend to discuss.

“Sustainability allows you to be very transparent,” Guevarra claimed: “In preparing the sustainability report, you have to be compliant with the standards and they’re very specific. And because you need to be compliant, your internal working group will have to meet all the requirements for disclosure. That’s where the self-check happens, that’s where they really see the situation of the company.”

He further noted: “Maybe you want to talk about diversity: what is the ratio of men to women in the company? Do you have a policy for LGBT? Do you employ PWDs? You can talk about safety, environment, policy on risk management… It’s a complete picture.”

The whole process usually takes six months, including orientation, discussion with CEO and the top management, and a Sustainability 101 workshop where all department heads from all plants, subsidiaries, and business units are gathered in one room to discuss sustainability, its meaning and why it’s necessary.

To take a glance on its accomplishments, Drink provided sustainability reports for top corporations, NGOs, and government agencies. The list includes, among others, Ayala, Metro Pacific Investments Corp. (including subsidiaries Maynilad, Philex Mining and PXP), Pilipinas Shell Petroleum Corp., Universal Robina Corp., Aboitiz Group, First Philippine Holdings (including subsidiaries First Gen Corp. and Energy Development Corp.) and Megaworld Corp.

Guevarra stressed, “I want to rally the big Filipino brands. Those in food and fashion, the ones we encounter daily. I want to know what’s in the meal I eat and where the fabric I’m wearing comes from. They can make changes for themselves but they can also educate their customers.”

He added: “I believe we have a role to play, to convince everybody to be sustainable. The stories in the sustainability reports show that it can be done and has been done. They also show that you can always improve. Our main goal really is not for you to just produce a good report but for you to practice sustainability on a daily basis.”

The Manila Times logo

Featured in The Manila Times: Let’s drink to that

1 MIN READ | ADMIN

The Manila Times logo

This article was originally published in The Manila Times.

Young CEO talks about creative agency’s focus on sustainability reports

Everybody can spread a message around. It’s how unique the delivery that will make it stand out.

Drink Sustainability Communications, which claims to be the only one of its kind, takes pride in being a creative agency focusing on sustainability. In other words, it is spreading the message in a way that should be easily absorbed by the target audience.

“We do practically everything a creative agency does, only our focus is sustainability. So beyond the sustainability report, we’re making microsites, social media posts, AVPs, radioserye, brochures, info kits, you name it,” shared its President and CEO Harris Guevarra.

With that, Drink delivers for its clients some sustainability reports that encourage them to take stock of their operations for the purpose of ensuring its positive effect to where it is due. It gathers data, extract stories from that data, and communicate all these to further a company’s progress.

Even more, it brings in experts from the outside to weigh in on the data and make necessary recommendations to hasten such goal.

Taking off from the textbook definition of sustainability, Drink is tapping in on today’s generation’s way of doing or embracing things to advance its cause.

Guevarra explained: “This is the new trend, the language of 21st century business. If before, you can say that you’re successful if you’re hitting your financial targets, nowadays, that’s just one aspect. In sustainability, you also have to look at the social performance of the company. You have to look at environmental impacts. And all these are tied to your policies and management approach.”

Founded in 2010, Drink took off doing the usual below-the-line advertising materials like brochures, pamphlets, and flyers. Three years later, Ayala Land, Inc. asked for help with their 2013 report and that led to Guevarra and his lean-but-mean team craft a study emphasizing on sustainability. From thereon they have been focusing on sustainability communications.

A sustainability report is said to be a collection of data disclosures and stories. One reports on environmental, social, and governance (ESG) performance; discusses financials but in terms of company stability and how much of revenue is redistributed.

The most commonly used set of standard is the Global Reporting Initiative (GRI) Framework.

The standards or performance indicators in the report depend on what the client and its stakeholders intend to discuss.

“Sustainability allows you to be very transparent,” Guevarra claimed: “In preparing the sustainability report, you have to be compliant with the standards and they’re very specific. And because you need to be compliant, your internal working group will have to meet all the requirements for disclosure. That’s where the self-check happens, that’s where they really see the situation of the company.”

He further noted: “Maybe you want to talk about diversity: what is the ratio of men to women in the company? Do you have a policy for LGBT? Do you employ PWDs? You can talk about safety, environment, policy on risk management… It’s a complete picture.”

The whole process usually takes six months, including orientation, discussion with CEO and the top management, and a Sustainability 101 workshop where all department heads from all plants, subsidiaries, and business units are gathered in one room to discuss sustainability, its meaning and why it’s necessary.

To take a glance on its accomplishments, Drink provided sustainability reports for top corporations, NGOs, and government agencies. The list includes, among others, Ayala, Metro Pacific Investments Corp. (including subsidiaries Maynilad, Philex Mining and PXP), Pilipinas Shell Petroleum Corp., Universal Robina Corp., Aboitiz Group, First Philippine Holdings (including subsidiaries First Gen Corp. and Energy Development Corp.) and Megaworld Corp.

Guevarra stressed, “I want to rally the big Filipino brands. Those in food and fashion, the ones we encounter daily. I want to know what’s in the meal I eat and where the fabric I’m wearing comes from. They can make changes for themselves but they can also educate their customers.”

He added: “I believe we have a role to play, to convince everybody to be sustainable. The stories in the sustainability reports show that it can be done and has been done. They also show that you can always improve. Our main goal really is not for you to just produce a good report but for you to practice sustainability on a daily basis.”

The Manila Times logo

Featured in The Manila Times: Let’s drink to that

1 MIN READ | ADMIN

The Manila Times logo

This article was originally published in The Manila Times.

Young CEO talks about creative agency’s focus on sustainability reports

Everybody can spread a message around. It’s how unique the delivery that will make it stand out.

Drink Sustainability Communications, which claims to be the only one of its kind, takes pride in being a creative agency focusing on sustainability. In other words, it is spreading the message in a way that should be easily absorbed by the target audience.

“We do practically everything a creative agency does, only our focus is sustainability. So beyond the sustainability report, we’re making microsites, social media posts, AVPs, radioserye, brochures, info kits, you name it,” shared its President and CEO Harris Guevarra.

With that, Drink delivers for its clients some sustainability reports that encourage them to take stock of their operations for the purpose of ensuring its positive effect to where it is due. It gathers data, extract stories from that data, and communicate all these to further a company’s progress.

Even more, it brings in experts from the outside to weigh in on the data and make necessary recommendations to hasten such goal.

Taking off from the textbook definition of sustainability, Drink is tapping in on today’s generation’s way of doing or embracing things to advance its cause.

Guevarra explained: “This is the new trend, the language of 21st century business. If before, you can say that you’re successful if you’re hitting your financial targets, nowadays, that’s just one aspect. In sustainability, you also have to look at the social performance of the company. You have to look at environmental impacts. And all these are tied to your policies and management approach.”

Founded in 2010, Drink took off doing the usual below-the-line advertising materials like brochures, pamphlets, and flyers. Three years later, Ayala Land, Inc. asked for help with their 2013 report and that led to Guevarra and his lean-but-mean team craft a study emphasizing on sustainability. From thereon they have been focusing on sustainability communications.

A sustainability report is said to be a collection of data disclosures and stories. One reports on environmental, social, and governance (ESG) performance; discusses financials but in terms of company stability and how much of revenue is redistributed.

The most commonly used set of standard is the Global Reporting Initiative (GRI) Framework.

The standards or performance indicators in the report depend on what the client and its stakeholders intend to discuss.

“Sustainability allows you to be very transparent,” Guevarra claimed: “In preparing the sustainability report, you have to be compliant with the standards and they’re very specific. And because you need to be compliant, your internal working group will have to meet all the requirements for disclosure. That’s where the self-check happens, that’s where they really see the situation of the company.”

He further noted: “Maybe you want to talk about diversity: what is the ratio of men to women in the company? Do you have a policy for LGBT? Do you employ PWDs? You can talk about safety, environment, policy on risk management… It’s a complete picture.”

The whole process usually takes six months, including orientation, discussion with CEO and the top management, and a Sustainability 101 workshop where all department heads from all plants, subsidiaries, and business units are gathered in one room to discuss sustainability, its meaning and why it’s necessary.

To take a glance on its accomplishments, Drink provided sustainability reports for top corporations, NGOs, and government agencies. The list includes, among others, Ayala, Metro Pacific Investments Corp. (including subsidiaries Maynilad, Philex Mining and PXP), Pilipinas Shell Petroleum Corp., Universal Robina Corp., Aboitiz Group, First Philippine Holdings (including subsidiaries First Gen Corp. and Energy Development Corp.) and Megaworld Corp.

Guevarra stressed, “I want to rally the big Filipino brands. Those in food and fashion, the ones we encounter daily. I want to know what’s in the meal I eat and where the fabric I’m wearing comes from. They can make changes for themselves but they can also educate their customers.”

He added: “I believe we have a role to play, to convince everybody to be sustainable. The stories in the sustainability reports show that it can be done and has been done. They also show that you can always improve. Our main goal really is not for you to just produce a good report but for you to practice sustainability on a daily basis.”

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    Web Developer

    Qualification:

    – Holds a degree in computer science or any related field

    – Experience in building websites for various purpose, crawling and parsing different websites

    – Knowledgeable in different languages (like PHP, Python, ASP.NET, Javascript, or Ruby on Rails)

    – Excellent programming skills and in-depth knowledge of modern HTML/CSS

    – Strong written and oral communication skills, with C-suite level exposure

    – Excellent problem-solving and people skills

    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Writes well designed, testable efficient code by using best software development practices.

    – Create a website layout/user interface by using standard HTML/CSS practices

    – Integrate data from various back-end services and databases.

    – Gather and refine specifications and requirements based on technical needs.

    – Collaborate with designers, project managers, and other team members to understand project objectives and requirements.

    – Test and debug applications to ensure functionality and identify and fix any issues or bugs – update and maintain existing applications and websites to ensure compatibility with evolving technologies and security standards.

    – Stay informed about emerging technologies and industry trends to continuously improve skills and knowledge.

    – Provide technical support and troubleshooting assistance to users or clients as needed.

    – Document code and development processes for future reference and training purposes.

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    Social Media and Community Officer

    Qualification:

    – Holds a degree in communications, marketing, or any related field – working knowledge of client relationship management

    – Excellent problem-solving and people skills

    – Strong written and oral communication skills, with C-suite level exposure

    – Successful leadership of customer engagement programs that collaborate with multiple departments for case resolution

    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Create and execute the community engagement program

    – Expand existing community engagement and other programs to improve its potential

    – Responsible for programs such as social media compliance and governance for our global organization

    – Enhance existing processes to find efficiencies and improve performance continuously

    – Stay ahead of upcoming platforms and channel functionality to make informed recommendations for our brand’s approach

    – Develop a strong synergy with other departments

    – Other duties as may be assigned

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    Assistant Editorial Head

    Qualification:

    – Tertiary qualifications in technical writing, content development, or other significant relevant experience

    – Prior experience in sustainability report writing is an advantage

    – Strong written and verbal communications

    – Capacity to adhere to house style and use style guides and templates

    – Ability to work independently to meet strict deadlines

    – Strong analytical skills, the ability to interpret technical material and attention to detail

    – High-level organizational and time management skills

    – Highly creative and can work collaboratively with others

    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Assist the Editorial Head with the editing and proofreading of written contents such as: Sustainability Report Writing, Technical Writing of Knowledge Products, and Content Development of Collaterals

    – Ensure that the writers are on track with the editorial timeline and deadlines are met.

    – Collaborate with various departments to ensure that the editorial materials meet quality standards

    – Serve as the first line of contact for any issues and concerns of the writers with the accounts.

    – Perform other duties assigned by the Editorial Head in an orderly and efficient manner.

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    Art Director

    Qualification:

    – Carry out tasks related to sustainability reporting and help deliver outputs in relation to sustainability reports and communications projects .
    – Synthesize and translate complex information into clear, informative, and compelling materials (e.g., summaries, fact sheets, presentations, online dashboards, reports) for diverse audiences.
    – Support business development opportunities such as in bidding processes, potential client meetings, and proposal writing.
    – Ensure that projects are delivered on time in accordance with Drink’s reputation and standards for producing high-quality outputs.
    – Assist clients in developing strategies on how to embed sustainability in their business operations, risk management, systems, and processes.
    – Help businesses develop strategies to comply with sustainability-related regulations
    – Assist in obtaining independent assurance of a client’s sustainability report by checking the accuracy of the reported data and statements.
    – Develop or assess client’s sustainability strategies, sustainability reports, and data collection processes.
    – Perform other related duties as assigned by the team head.

    Responsibities

    – Responsible for the overall visual style and imagery in projects assigned.
    – Tasked to create the overall design and direct others who develop certain materials for the project (e.g., production team, photographers, and videographers).
    – Constant collaboration with the creative, sustainability, editorial, and support team members to close accounts.
    – Manage secondary sales and marketing channels (website and social media pages).

    Sustainability Associate

    Qualification:

    -BS Degree in Environmental Planning/ Environmental Management/ Environmental Science or other related disciplines. – Familiarity with GRI Standards or certification in GRI Standards Reporting is an advantage.
    – Experience in research and data gathering.
    – Excellent interpersonal and communication skills.
    – Detail-oriented, transparent, accountable, and adaptable to working in a fast-paced and collaborative environment.
    – Works well with diverse teams.
    – Ability to manage multiple concurrent projects and deadlines.
    – Ability to work with clients, partners, and colleagues in an innovative and culturally responsible way while exhibiting emotional intelligence
    – Excellent organizational skills, data management and analysis abilities, and attention to detail
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    -BS Degree in Environmental Planning/ Environmental Management/ Environmental Science or other related disciplines. – Familiarity with GRI Standards or certification in GRI Standards Reporting is an advantage.
    – Experience in research and data gathering.
    – Excellent interpersonal and communication skills.
    – Detail-oriented, transparent, accountable, and adaptable to working in a fast-paced and collaborative environment.
    – Works well with diverse teams.
    – Ability to manage multiple concurrent projects and deadlines.
    – Ability to work with clients, partners, and colleagues in an innovative and culturally responsible way while exhibiting emotional intelligence
    – Excellent organizational skills, data management and analysis abilities, and attention to detail
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Writer

    Qualification:

    – Tertiary qualifications in technical writing, content development, or other significant and relevant experience.
    – Know-how of the research process and experience in research work is a plus.
    – Knowledge and experience in social media copywriting.
    – Capacity to adhere to in-house style and use style guides and templates.
    – Ability to work independently on projects to meet strict deadlines.
    – Strong analytical skills, the ability to interpret technical material, attention to detail.
    – Strong written and verbal communication skills.
    – High-level organizational and time management skills.
    – Highly creative and can work well with a team.
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Fulfill content development assignments given by the editorial head, such as:

    • corporate reports & technical writing;
    • copywriting, copy, & style editing;
    • interviews & desktop research; and
    • supporting auditing, creative conceptualization, & strategic planning.

    – Collaborate with creative, sustainability, and support team members to produce compelling output executions that will communicate sustainability, establish branding, and engage the general audience
    .
    – Knowledge and experience in social media copywriting.
    – Maintain critical thinking, growth mindset, sound judgment, and time management
    .

    Project Manager

    Qualification:

    – Recent graduate with management degree / experience in a communications, non-profit, or corporate environment for consultancy, creative, or development projects
    – Proactive and detail-oriented multitasker
    – Team player who can meet pressing deadlines
    – Has grit, solid organizational skills, and strong oral & written communication skills
    – Background or interest in sustainability, editorial, and design work
    – Results-driven and motivated to learn
    – Proficiency in Google Workspace and/or Microsoft 365 suites

    Responsibities

    – Ensure effective and efficient day-to-day implementation of sustainability and creative communication projects from inception, through execution, completion, monitoring, and evaluation
    – Lead and manage production, sustainability, and support team members to assure quality work and timely submission of deliverables
    – Coordinate and communicate with clients at all stages of the project
    – Identify opportunities for other projects with diverse clients and partners (e.g., corporate, SME, non-profit, and gov’t)
    – Maintain critical thinking, growth mindset, sound judgment and time management